A "serpent-handling" West Virginia pastor died after his rattlesnake bit him during a church ritual, just as the man had apparently watched a snake kill his father years before.

Pentecostal pastor Mark Wolford, 44, hosted an outdoor service at the Panther Wildlife Management Area in West Virginia Sunday, which he touted on his Facebook page prior to the event.

"I am looking for a great time this Sunday," Wolford wrote May 22,according to the Washington Post. "It is going to be a homecoming like the old days. Good 'ole raised in the holler or mountain ridge running, Holy Ghost-filled speaking-in-tongues sign believers."

Robin Vanover, Wolford's sister, told the Washington Post that 30 minutes into the outdoor service, Wolford passed around a poisonous timber rattlesnake, which eventually bit him.

"He laid it on the ground," Vanover said in the interview, "and he sat down next to the snake, and it bit him on the thigh."

Vanover said Wolford was then transported to a family member's home in Bluefield about 80 miles away to recover. But as the situation worsened, he was taken to a hospital where he later died.

Jim Shires, owner of the Cravens-Shires Funeral Home in Bluefield, told ABC News that Wolford died Monday. Wolford's church, the Apostolic House of the Lord Jesus in Matoaka, will host a viewing Friday and a funeral service Saturday morning. Wolford will be buried at the Hicks Family Plot in Phelps, Ky.

Officials at the Panther Wildlife Management Area had been unaware of Sunday's event until they were notified by callers after the service.