Apple’s New iPad Finally Comes To China July 20
A little over a week after finally settling its iPad legal case against Proview to the tune of $60 million, Apple today is delivering some more good iPad news in China: it’s going to start selling the new iPad on the mainland starting July 20.
The Retina-display-enhanced model will be priced starting at $499 for the 16GB model ($629 with cellular access) (3,176 yuan), $599 ($729 with cellular access) for the 32GB device and $699 for the 64GB version ($829 with cellular access). At the same time, it has reduced the price of the older iPad 2 to $399. These prices are in line with what Apple is charging for the tablets in the U.S. — although given that the per-capita income in China is significantly lower, that price will feel a lot higher to the average consumer.
As with its previous iPad models, Apple will sell the tablets online, through authorized resellers and in its chain of Apple retail stores, with reservations for pick up beginning on July 19.
Previous launches of iPad devices in China sparked a crazy response from enthusiastic consumers, with huge crowds and aggressive scalpers causing Apple to actually halt sales at one point when it launched the iPad 2. Since then Apple has opened more retail locations, and will have probably set up more careful systems to try to avoid the same thing happening again.
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