http://www.pcmag.com/article2/0,2817,2403715,00.aspSocial networking apps are on the rise, but you didn't need us to tell you that. Just check out the headlines and huge dollar amounts being thrown at certain, popular social apps by other, larger social networks. In the world of mobile apps, being social (and being good at it) is a big deal.
The mobile analytics and advertising companyFlurry put together the raw stats on the rise of social networking apps, and here's the kicker: They now equal games. Rather, the average amount of time that a smartphone owner spends on social networking apps – roughly 24 minutes out of every day – now equals the average amount of time spent on games, also 24 minutes.
If that doesn't sound like much of a big deal due to the relatively small amount of time involved, consider the percentages: Using 110 billion application sessions as its market audience, Flurry representatives calculated that smartphone owners use apps for an average of 77 minutes each day. Thirty-one percent of that app time is devoted to games and 31 percent is devoted to social networking apps.
Together, smartphone owners spend nearly two-thirds of their daily smartphone app time socializing or shooting (depending on your gaming preference).
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